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UNDERGRADUATE
Prospective Undergraduates
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Prospective Postgraduate
Current Postgraduates
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Enhancing Customer Engagement in E-commerce: Improving E-Marketing Open Rates through Model-Free Reinforcement Learning
18 December 2024
Posted by
Valpre
General News
customer engagement
,
e-commerce
,
machine learning
,
reinforcement learning
Marketing is a cornerstone of business success. Its aim is straightforward: to generate revenue by promoting, selling, and distributing products or services to the right audience. Beyond attracting new customers,
…
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